Some information about me
Background
It has been almost 15 years since I started my journey in multimedia art out of a desire to understand how to shape and present the identity of a brand in meaningful ways. Over time, I expanded my interest and skill set from visual storytelling to the systems behind it: design systems became a key focus of mine, from the big picture down to the smallest UI detail.
Accessibility and inclusivity are important considerations in my work as a designer. I believe digital products should be intuitive and usable for everyone – without the need to compromise on strong visual expression. For me, good design is the perfect balance of clarity, functionality, and beauty.
As no-code tools and AI-generated content continue to make digital creation more accessible, the role of designers is shifting. What experts bring to the table is no longer just the skills to make things look good – a design professional has to have the ability to uncover what makes an organisation, a product, an idea truly unique and translate that unique selling point into a cohesive, intentional experience. This is where thoughtful design truly makes a lasting difference.
Experience
Senior UI Designer
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Moccu Digital Agentur, Berlin
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November 2022 – October 2025
Led rebranding for enterprise clients, building scalable design systems and component libraries.
Co-built STIHL Design System, defining UI components, patterns, and documentation.
Redesigned Kleinanzeigen flows and pages for better conversion via optimised IA.
Established WCAG 2.1 standards and cross-team collaboration processes.
UI Designer
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Moccu Digital Agentur, Berlin
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Apr 2020 – Nov 2022
Designed landing pages and modules for Kleinanzeigen/STIHL with consistent branding.
Created Figma libraries and templates for design system foundations.
Collaborated on production-ready interfaces emphasising accessibility and usability.
Brand Designer
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Runtastic GmbH (adidas), Linz
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Jun 2016 – Oct 2019
Designed social/email campaigns boosting engagement and conversions.
Redesigned Runtastic Blog UI for improved hierarchy and UX.
Supported rebranding with visual consistency across digital touchpoints
Education
MA – Graphic Branding and Identity
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University of the Arts London
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2015 – 2016
Deepened expertise in brand strategy, visual identity systems, and typographic design through real-world branding projects.
Applied design research methodologies with a focus on sustainable and inclusive design solutions.
BA – Multimedia Art
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University of Applied Sciences Salzburg
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2011 – 2014
Focused on communication design, interactive media, and visual storytelling.
Gained hands-on experience in interface design, typography, motion graphics, and project-based design thinking.
Skills
UI & UX design, design systems & component libraries, prototyping & interaction design, accessibility & inclusive design, user research & usability testing, cross-functional collaboration, product thinking & strategy, visual design & branding
